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In a world where your customers are exposed to 6,000 marketing messages every day, it is vital that your brand positioning, brand name and brand design are distinctive and memorable.

The optimal positioning of a brand requires thorough understanding of the market, the competitive environment and the target audience, as well as the company's overall strategy and business systems.

At LUMINA we help you shape your brand vision, distil your brand essence, develop the brand positioning and build the brand architecture.

Brand Vision: A brand vision provides long-term guidance for a company or brand and inspiration for its design and marketing teams. LUMINA helps companies find corporate or brand visions that provide a clear focus for their energies.

Brand Essence: The brand essence is basically what your product, service or business stands for. It is the brand’s promise expressed in the simplest possible way. In collaboration with our clients, LUMINA helps to distil the essence of a brand.

Brand Positioning: Before a brand can be positioned, the brand’s current status, overall potential and competitive landscape must be carefully assessed through a strength/weakness and opportunities/threats analysis. LUMINA helps to identify the optimal positioning for a brand, so that it becomes top of mind with its target audience.

Brand Architecture: Brand architecture defines the optimal relationship between multiple levels of companies, brands and products. LUMINA aims to create brand structures that are clear, sustainable and compelling to their target audience.