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In a world where your customers are exposed to 6,000 marketing messages every day, it is vital that your brand positioning, brand name and brand design are distinctive and memorable.

A brand name and tagline should communicate the brand's quintessential quality. A brand name should be short, precise and memorable. The target audience must be able to "decode" the name and tagline in a way that is meaningful to them.

At LUMINA we create names and taglines for companies, products, and services. We test names for uniqueness, impact and legal legitimacy.